Eve is an accidental visionary. She didn’t set out to disrupt the world of reusable nappies but her far-sighted ability to see that industry shift was needed long before it hit the public conscience meant that she did.

A changemaker in the most gentle of ways, she inspires action not by force but by role modelling.

Eve's dual mission with her business is to help parents live simpler, more sustainable lives, whilst ensuring that Baba+Boo is a beacon for how to run a business with kindness at the heart of everything.